I started Pointe Boutique in 2020, it is a new Mobile Retail and Online Dance Store and I am based in Christchurch. 

My boutique was the first to offer MDM Dancewear in the South Island, and I hold the largest range of MDM Dancewear having an amazing range of ballet shoes, jazz shoes, and footwear for contemporary and lyrical dance.  In January 2021, I added pointe shoes to my range from leading international brands Merlet, Repetto and Russian Pointe.

I operate online, through pop-up shops, studio fittings and offer a mobile service.

Dance teachers are welcome to make contact with me to talk through shoe requirements. Coming to visit dance studios means teachers can check over and approve students’ shoes on-the-spot.  Your input and feedback is always appreciated.

Every dancer has unique feet, with variations in strength, flexibility, length, and shape.  I cater for children and adults; whether you are a beginner, student, professional or you just love to dance for enjoyment. My goal is to provide the best fitting shoes every time to ensure that you can dance with confidence and support. 

As a small business in the dance community, I try to do business for good. I provide sponsorship for events and look for ways to support dancers with their dreams. Recently, I have provided sponsorship for the CTDTA competition and the South Island Ballet Awards 2021.

I have always enjoyed dancing and have danced both in both the UK and New Zealand.  After seeing my first ballet by Sadler’s Wells at the Royal Opera House in London as a child, I have always loved going to recitals and shows, and being captivated by the magic of dance and live theatre.

Up until December 2019, I was the Co-founder and Director at Stage Door Dance & Streetwear in Christchurch, you may have met me there!

I love to engage with customers, share information about dance shoes and help dancers and parents understand the fitting of dance shoes, in particular ballet and pointe shoes.

My favourite time of the week is going to dance class.  I am passionate about sharing my love of dance and want to ensure that my customers have the right shoes fitted well so they can enjoy dance as much as I do.  

I really look forward to working with you.


Contact me at gemma@pointeboutique.nz